Connect YouTube to Shopify

What you get

YouTube's figures beside Shopify's revenue and customers, with the description link and the pinned comment counted separately when you code them separately.

Setting it up

1. Paste your TikTok account. Epoyo reads what is public and works out what you sell, who buys it and what counts as a conversion. No account is needed for this step.
2. Connect YouTube. Authorise read access to a YouTube channel. Epoyo reads followers and interactions at the account level, and views, likes, comments, shares and saves on the individual posts it reads, and cannot publish, edit or delete anything.
3. Connect Shopify. Enter your .myshopify.com shop domain, then approve the connection. Epoyo requests read_orders and read_products and nothing else; card details never leave Shopify.
4. Give each destination its own code. A single bio link tells you YouTube sent traffic. A coded destination per post is what lets Shopify report a paid order, counted into revenue and customers back against the video that caused it.

The part that catches people out

The description link and the pinned comment are two different destinations that most people give the same URL. Coding them separately answers a question worth knowing: whether anyone reads descriptions at all.

Worth knowing about YouTube

YouTube passes a referrer more often than the others because a real share of its traffic is desktop and browser-based. It is the one platform where referrer data is worth anything, and still not worth relying on alone.

Worth knowing about Shopify

Shopify's own analytics has the same referrer blindness as GA4, so its channel report will disagree with a coded one. The coded number is the one that can name a video.